What does it mean when a title's price flashes gold, green or yellow?
These color-coded animations signify significant changes in a title's price. On a Product Details Page, if the eBay price flashes green, it (the store) beats the [product's] MSRP (Manufacturer's Suggested Retail Price) by three dollars less than its (the MSRP's) value. In search results, this state is denoted with a static green row. If the [eBay] price flashes yellow, it beats that of any mass-merchandiser by three dollars [less than its price]. In search results, this state is denoted with a solid yellow row. (Mass-merchandisers typically include stores that don't resell their products, such as Wal-Mart and Best Buy.) If a seller flashes gold, it is the only one in recorded existence selling the title--potentially making it a collector's item. In search results, this state is denoted with a static gold row. On the Other Prices & Sellers and Quick Stats pages, these three states are denoted with a flashing white row.
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